Birmingham Optical

Conference and awards evening for UK supplier to the ophthalmic profession.

Mercure Warwickshire Walton Hall Hotel & Spa, Wellesbourne


Birmingham Optical asked Inception Events to once again organise their annual one day conference for 60 people, followed by Gala dinner, awards and overnight accommodation. Full AV, event management services, merchandising were also required. Exclusivity of a venue was requested, ideally no more than 45 minutes from the Midlands based client head office.

  • 60 Delegates
  • Full Event Management
  • Venue Finding
  • Gala Dinner & Awards Evening
  • Merchandising
  • Accommodation
  • Production

What we did

Inception Events proposed several hotel options in the requested location and visited 3 properties with the client. Walton Hall was chosen for the event and the beautiful Grade II listed Hall was booked on an exclusive basis. The hall has 37 superior rooms and suites and overflow bedrooms were located in the stables next to the Hall.

The one day Sales meeting took place in the Courtyard Suite located in the Hall with pre-dinner drinks in the lounge. The Courtyard suite was turned around for the Gala dinner and awards evening with an additional stage added to the room for the after dinner entertainment. Inception Events liaised with Walton Hall on all aspects of the event, including food and beverage requirements and accommodation. We also sourced branded lanyards, badges, goody bags and commemorative gifts through our suppliers.

I can’t recommend Donna and her team enough. We are about to hold our third annual conference; from start to finish they take the stress away and inject fun into the process.

Debbie Griffin – HR Manager, Birmingham Optical

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